Usabilitynet.ch Event 28.10: Tell Me Where You’ve Lived, and I’ll Tell You What You Like: Adapting Interfaces to Cultural Preferences

Posted: Oktober 4th, 2010 | Author: Vera Brannen | Filed under: SwissCHI/UPA Veranstaltungen, Vergangene Anlässe 2010 | Kommentare deaktiviert

Tell Me Where You’ve Lived, and I’ll Tell You What You Like: Adapting
Interfaces to Cultural Preferences

Professor Abraham Bernstein, PhD
University of Zürich, Department of Informatics

Date: 28. October 2010
Venue: 18:30h, ETH-Zentrum, Tannenstrasse 3, CH-8092 Zurich
Building CLA E4

Lageplan:

http://fm-eth.ethz.ch/eth/peoplefinder/FMPro?-db=gebaeude.fp5&-lay=html&-format=ethmap_de.html&-find=-find&-op=ge&Kuerzel=CLA&Start=Lokalisierung

Grundriss des Geschosses:

http://www.rauminfo.ethz.ch/grundrissplan.gif?region=Z&areal=Z&gebaeude=CLA&geschoss=E&raumNr=4

Abstract:
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Adapting user interfaces to cultural preferences has been shown to
improve a user’s performance, but is oftentimes foregone because of its
time-consuming and costly procedure. Moreover, it is usually limited to
producing one uniform user interface (UI) for each nation disregarding
the intangible nature of cultural backgrounds. To overcome these
problems, we exemplify a new approach with our culturally adaptive web
application MOCCA, which is able to map information in a cultural user
model onto adaptation rules in order to create personalized UIs. Apart
from introducing the adaptation flexibility of MOCCA, the paper describes
a study with 30 participants in which we compared UI preferences to
MOCCA’s automatically generated UIs. Results confirm that automatically
predicting cultural UI preferences is possible, paving the way for
low-cost cultural UI adaptations.

About the speaker:
—————————-

Abraham Bernstein is a full professor of informatics at the University
of Zurich, Switzerland. His current research focuses on various aspects
of the semantic web, knowledge discovery, service discovery/matchmaking,
and mobile/pervasive computing. His work is based on both social science
(organizational psychology/sociology/economics) and technical (computer
science, artificial intelligence) foundations. Mr. Bernstein is a Ph.D.
from MIT and has a Diploma in Computer Science (comparable to a M.S.)
from the Swiss Federal Institute in Zurich (ETH). He is the program
chair of this year’s ISWC and on the editorial board of the
International Journal on Semantic Web and Information Systems, the
Informatik Spektrum by Springer, Journal of the Association for
Information Systems, and the newly approved ACM Transactions on
Intelligent Interactive Systems.

Anschliessend wie immer Z’nacht in Jymmi’s Pizzeria!

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