White Paper: Global Usability Testing (Human Factors International)

“We are in a time when one interface is definitely not going to satisfy everybody. This is why I like to say, “Think global, lose local. Think local, win global.” If you think only of the big, macro-global picture, you may completely lose out on your potential user population that requires some very specific localization to the interface. There will be many local organizations who will step in and provide interfaces and products that meet the local needs, and you will lose the opportunity. So, if you think locally, you will always win locally as well as win globally. “

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